E-Commerce

Synopsis
E-Commerce: Building Marketing Strategy provides an overview of marketing options available to an online business, such as data mining and external promotion.

Audience
This course is for anyone who wants to refine a marketing plan for an online business.

Time
5 hours

Product Code: ECOM11

After completing E-Commerce: Building Marketing Strategy, the user should be able to:

Identify the elements in an effective face-to-face promotion

Describe the relationship between public relations and e-commerce

Use data mining as a marketing tool

Explain niche marketing

External Marketing
The personal approach

Spinning a great story

The Road Show
Face-to-face meetings

Promotion

Public Relations and Investor Relations
Public relations

Investor relations

Data Mining and Marketing
Using mined customer data

Capturing data

Leveraging your data mine for marketing

Extracting and Analyzing the Data
Niche marketing

Advanced data mining

What to look for in the data

This course has the following features:

Exercises that allow users to explore how a course topic applies to e-commerce

A file containing the text of the exercises

Activities that allow users to apply concepts in an interactive questioning environment

A glossary

A Skill Assessment

E-Commerce: Your E-Business (ECOM01)

E-Commerce: Getting Started (ECOM02)

E-Commerce: Influences on E-Commerce (ECOM03)

E-Commerce: Killer Apps (ECOM04)

E-Commerce: Developing Your E-Business (ECOM05)

E-Commerce: Real-Time and Data Mining (ECOM06)

E-Commerce: Lowering Your Business Costs (ECOM07)

E-Commerce: Customer Service and Payment (ECOM08)

E-Commerce: Marketing Your E-Business (ECOM09)

E-Commerce: Advertising on the Internet (ECOM10)

E-Commerce: Resource Planning (ECOM12)

E-Commerce: Managing Your E-Business (ECOM13)

Get more out of your Software
Improve your Skills
Prepare for Certification
Save time every time and reduce frustration.

Our online training material lets you:
TEST your skills
LIST the areas where you need additional training
Take lessons that TEACH SKILLS to improve these areas
Tests your skills again

NO HIDDEN CHARGES.
NO SETUP or SHIPPING CHARGES.
NO ads or banners in the training material.
No selling of your personal information, no email lists.
Just 100% Quality Training at one low price.

Repeat the courses as often as you need, you have 12 months of unlimited access and can view your scores anytime so you can easily track your progress.

Our training is tested and guaranteed to provide RESULTS and save you TIME.

All courseware is online 24 hours a day.
Our courseware is optimized so content delivery is fast even with a 28.8 modem connection.
If you can get on the Internet you can access the training, ANYWHERE, ANYTIME.